Killing Us Softly Essay

Killing Us Softly is a impression we watched in class on women and men and how they ar portrayed in the publicizing world. Jean Kilbourne is the speaker she started collecting advertisements in the 60s because of her involvement with the womens movement, her interest in the media and through her experiences as a model. I actually found this movie to be course more(prenominal) informational than I first thought it would be I thought it would be all about statics and less about the encounter of publicize. What type of advertising environment surrounds us? Here argon some facts that might rejoinder that question. In the past 40 years Kilbourne believes that the advertising image of women has pass away worse. Advertising in the United States had turned into a billion dollar industry. The average American will be exposed to over 3,000 free-and-easy and will spend about two years of their life notice commercials on telly. Advertisements are everywhere, they are at sporting s tadiums, billboards, bus stops, and elevators etc., we cannot splinter them. Advertising creates an environment one that casts us believe that we need to be healthy and beautiful.We know that ads sell much more than products. They are assay to sell us values, images, love and success. They are telling us who we are now, and who we should be in the future, this is mighty especially if we are still purpose our way in life. There rarely is a photograph of a beautiful woman that has not been photo shopped in one way or another. Women of color are considered beautiful only if they meet the snow-white ideal which is lighter skin tone, straight hair and Caucasian feeling features. A good example of this is the singer Beyonc. In all types of advertising womens bodies are turned into an object. One area on the body that advertising companies focus on is the breasts. There has been an increase in cosmetic surgeries in recent years. Ninety-one percent of all cosmetic procedures are done on women.The society that we live in loves to make fun of celebrities who gain a little lean, we are obsessed with cut downness. Models are becoming thinner and thinner. The sad reality is that if they are not thin enough in a photo shoot then they are photo shopped to make them look thinner. Some of the ads we see today sanction unhealthy attitudes which can lead to alimentation disorders. Advertisers target women with weight breathing out products. It has been found that many of these products do not work, with 95% of dieters regainingthe weight back. An interesting study was done among Fijian women soon after the television was introduced to their country. The study found that there was a rise in eating disorders. The U.S has the highest rate of teen pregnancies, and sexually transmitted diseases in the developed world. The sexualization of girls has gravel extreme there are padded bras and thongs for pre-teen girls that are sold on department stores. Ads are catered for he terosexuals.Gay men hardly exist away(p) the publications that target them, and the way they depict lesbians is if it comes straight from the porn world. Over the years men have been featured as universe bigger, stronger and more powerful than women. Men really dont live in a world where their bodies are scrutinized, criticized or judged in the same way as women. Boys are growing up in a world where flirt with are shown to be perpetrators of violence and encourages toughness and insensitivity. The most dangerous image that can be seen is the one that eroticizes violence against women. These images could feature women in bondage, being battered, or worst having been murdered. Advertising affects us all whether we realize it or not. It does not matter if we are rich or poor, young or old we are all slaves to it in one way or another.