Cause of Children Obesity: Marketing of Unhealthy Foods Essay

Daddy, there it is enrapture stop, my kids yell and scream from the back seat of the car as we im bring out by the signature golden arches of McDonalds. My children recognize the golden arches, the leprechaun on favorable Charms cereal, and in all(a) the characters from Tinkerbell, to Dora to Scooby Doo on all the boxes of fruit snacks. Yet no integrity is screaming for a stick of cheese, an apple, or a banana at snack duration.Its amazing really, that solid foods loaded with extra calories, sugar, and fat spirit at a colorful, fun friend attached to enhance their merchandise and foods that argon better like milk, cheese, bread and chicken do not. Everywhere you look from TV, billboards, to imaginative packaging sunburnt foods ar being pushed to our young consumers in an irresistible manner. The US rate for childhood obesity and health field of study is at an all-time high and yet we wonder why. The Marketing of un sinewy food to children, has led to the overwhelming he alth issues in the lives of our present generations.The creative presentation of sugar loaded, calorie laden and salt ridden snacks makes it nearly unrealizable for parents to offer healthier snacks to their children or to fight obesity with healthier living, accordingly leading to the health issues. The advertising of unhealthy foods makes it difficult for parents to encourage healthy eating to children and leads to the obesity of the youth. Unhealthy fast food is posted all over the place and it is designed to grab the attention of the consumer on all levels.In the majority of cases its cheap, fast, and convenient and the packaging and presentation makes it well-nigh unachievable to say no. there are very few advertisements that focus on healthy choices for kids. I disagree, that the marketing of unhealthy foods makes it impossible for parents to present other alternatives. I do believe that marketing creates much than enticing alternatives, but in my opinion its ultimately the parents finding what to give a child and no one is forcing them to make that decision.There are plenty of ways to present healthier alternatives to children that make them more appealing, yet they may be more time consuming and at times not seen as being as economical. provided, I in person did a little experiment where I compared the essence I exhausted eating out for an entire week breakfast, lunch and dinner to the amount spent purchasing healthier foods and preparing my meals at collection plate. At the end of the week I had spent $10 less eating at home than I did eating out.Yes, it was more time consuming but as they say anything worth having is worth fighting for and what is a little time when it comes to your childrens health and well-being. The second major issue with creative marketing of unhealthy foods is the difficulty it creates in fighting obesity and promoting a healthier lifestyle. Most favorite snacks and meals that are encouraged are high in calories, sa lt and sugar which lead excess weight gain and behave non-communicable diseases like high blood pressure and juvenile diabetes.They also are not high in nutritional value, leading to low qualification levels, further causing sedentary lifestyles and sluggish behavior. I disagree that marketing alone makes it difficult to encourage healthier living, because more goes into play in healthy living than what you eat alone. I believe that the advancement of applied science and generation X, also encourages a very sedentary lifestyle. Young people are not nearly as active as preceding generations because technology puts everything within sitting reach for entertainment, and all the blame discountt rest on big bad food marketing.However with that being pointed out, I do believe it all goes back to parenting. In my opinion parents who encourage more active lifestyles, sports and creative alternatives to gaming systems, laptops and TV help to fight obesity. Taking responsibility for you r childrens health, diets and activity levels is part of the responsibility of parenting, and to simply blame it on marketing and fast food restaurants because you dont want the hassle of saying no repeatedly, standing(a) your ground or being the bad guy is simply a scape goat.